“Luova Lämpiö project is important because it's bringing together the creative field and business fields.” - Sami Sorvali
In 2023, World Economic Forum listed creative thinking as the second most important skill in their Future of Jobs 2023 report. Yet, creative thinking and creativity is often seen removed from the everyday functions of the businesses. There is an even bigger gap in working cultures and used language between the business field and the creative industries. What Luova Lämpiö aims to do is to bring these two fields together, to expand the landscape of collaborations between the two sectors. Lämpiö research team aims to create a collaboration model for novel partnerships and research best facilitation practices and fair contracting.
“There are currently problems in both playing fields, in creative industry and the businesses,” states Sami Sorvali, Design Director at Taiste Oy who acts as an industry expert on Luova Lämpiö. He adds that in the creative industry and business sector, it is often difficult for the industries to understand each other, leading to a lack of effective tools to collaborate. Therefore, it is necessary to identify and address the specific challenges and needs of both parties. Understanding these pain points, as Sami puts it, is crucial because it allows the creation of solutions that facilitate better communication, cooperation, and ultimately, more successful collaborations.
In this initial stage of Luova Lämpiö, the project team, including Professor Anniina Suominen, Doctoral researcher Olga Tasanko and Sami Sorvali, first go through a co-initiation process with company representatives to identify real life, timely challenges these businesses are facing. The team then recruits creative professionals to attend to these challenges in Challenge Labs. The most promising ideas from the Challenge Labs are then put into action. This is followed by a stage where the project team experiments with creative interface studios, explains Anniina who is leading the research, which is based on findings of her research on artpreneurship.
Creative industries have a huge capacity to shape the world and transform societies, organizations, and people. What creative professionals excel at is reflecting societal changes and delivering unconventional solutions. Beyond creative skills and thinking, they approach their work with curiosity and empathy enabling them to understand and connect with diverse groups of people. Their ability to think outside the box and approach challenges with innovation makes them invaluable, which Luova Lämpiö aims to support and harness.
“Even though there are good examples of collaborative projects,” says Olga, “we still lack systematic ways of doing, implementing and utilizing ways of collaboration.” Luova Lämpiö aims to change that and facilitate collaborative actions towards “more continuous work that would actually allow more work in places for the creative sector” anticipates Sami. There is a massive potential in the creative field that the project encourages businesses to recognize.
© Luova Lämpiö 2024
